Our Story

Hi, I’m Ashley — the hands and heart behind ASHH.

What started as a quiet passion to create something meaningful for my own four children, has grown into a beautiful business built on love, intention, and a deep appreciation for craftsmanship. ASHH was born from the desire to offer high-quality, embroidered knitwear that feels as special as the little ones who wear it.

Each piece is thoughtfully designed and created with care — transforming simple knits into lasting keepsakes, cherished gifts, and future heirlooms. As ASHH grows, I remain committed to slow, purposeful creation, and to celebrating the magic of childhood in every piece. 

Thank you for being part of this journey and for supporting a dream. 

Ash x

(P.S. Check out our British VOGUE feature below. No big deal).

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